How do you feel about making money, while making your money do good? Socially responsible investing, or SRI, is about more than eliminating “bad” sectors such as military weapons, tobacco and pornography. It considers the social and environmental impact of the investments. There are many advantages to SRI.

1. Alignment with Values: SRI allows you to invest in companies and industries that reflect your personal values and beliefs. This can lead to a sense of purpose and satisfaction from knowing that your money is supporting businesses that contribute positively to society and the environment.

2. Impact on Positive Change: SRI can influence companies to adopt more ethical and sustainable practices. When investors support businesses with responsible and sustainable initiatives, it can encourage other companies to follow suit, leading to a broader positive impact.

3. Risk Mitigation: Companies with strong social and environmental practices may be better equipped to manage long-term risks, such as regulatory changes and public sentiment, which can enhance the stability of an investment portfolio.

4. Attracting Ethical Investors: Companies that prioritize social and environmental responsibility can attract a broader base of investors who share these values, potentially leading to increased demand for their shares.

The newest trend in SRI is Impact Investing where funds are directed to a specific company or cause. The results can be measured and show the impact on the environment or the community.

There is a lot of choice in the SRI marketplace. As a Responsible Investment Specialist, I can help you navigate, to find a portfolio best suited to you.